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Hyper Growth Ads
Section 1 - Structure for success
The State of Paid Social - IOS 14, Measurement, and CPMs (4:06)
Facebook Ads Maturity Framework (For E-comm advertisers) (5:08)
Harnessing the algorithm through pixel strategy (9:31)
Post IOS 14 campaign structure best practices (14:52)
Budget planning and optimal pacing strategy (Lifetime vs. Daily)? (5:31)
(CBO vs. ABO) - Which one should you use? (4:19)
Audience Targeting #1 (Prospecting with Detailed targeting) (11:03)
Audience Targeting #2 (Prospecting with Lookalikes) (9:57)
Audience Targeting #3 (Remarketing with Custom Audiences) (7:05)
Targeting IOS 14+ Users with Custom Audiences (9:24)
Audience supression strategies to minimize Ad wastage (3:40)
Placements - The Dos and Don'ts (6:39)
Building a Conversion Campaign (Full Recap) (15:04)
Essential Catalog Sales campaign strategies (10:48)
Catalog, Pixel, and Events Diagnostics QA (6:23)
Section 2 - Performance Engineering
Zaryn's pixel calibration strategy to aide algorithm blindspots (6:35)
Top KPIs & Key Metrics to track (beyond sales ROI) (4:06)
Underutilized levers to optimize in real-time (5:44)
Training your pixel to dominate the Learning Phase (3:36)
The 'Buyer-motivation' creative ad pillars approach (8:26)
[P.A.R.] Performance Ad Rotation Framework (4:08)
A/B Testing - The 5 Essential Steps (3:30)
Creative A/B Testing Approaches + Best Pratices (9:55)
Top performance-driving E-comm ad-formats (7:27)
How to build your ad (start-to-finish) (11:52)
Section 3 - Scaling for Growth
Leveraging 1st party data to scale Lookalike-driven revenue (6:03)
Zaryn's secret Lookallike effeciency batching strategy (2:15)
How to use 'Broad Targeting' to drive additional sales (2:34)
Future proofing your social ads strategy (beyond 2022) (6:16)
Emerging Social Commerce formats for performance gains (3:19)
Course Wrap up (1:38)
Underutilized levers to optimize in real-time
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